I will recommend updating to the industry standards, for example self check-out counters and invest in technologies to avoid making line at the store, as well as relocating as much as possible any stores with small parking lots. Looking at the Los Angeles blogger complain, I will suggest to first try to relocate the worst 5 Trader Joes stores. 2. Trader Joes sales rely on 80% of private label products that tend to be 20% of the sales of a typical supermarket. Also, when costumers search for first necessity products, they have to look for other company options losing a sales opportunity. The niche market that is already established for its uptown products will only bring people that can afford or like that kind of products. Selling first need products could complement sales and generate profits. I will recommend doing a pilot program in a new store and see the result. 3. The company lacks of a social media strategy, missing a great opportunity to create loyal customers, boost sales, promote their products and well as their brand and share their customers shopping experiences in the stores.
People in our days spend much of their time using their phone or computers to access to different Internet platforms like Facebook and Twitter. The world is always technologically evolving, and those who dont evolve are likely to fail. Every business in the world has some main purposes, to survive and create profit for their owners. Following the same line of logic, selling more profitable products generates more profit. On the other hand, a customer that has a very good shopping experience is more likely to come back and buy again at a certain store generating profits again. Trader Joes core value the store is our brand may need to evolve as well and look for a the brand is our business core value.
Trader Joes should try to establish a stronger brand using social media. Social media is considered one of the stronger word-of-mouth and more affordable marketing strategies to boost sales that will increase profits and creating customer loyalty. And the best part is that this marketing strategy can be tailored to target a specific age range, educational level, sex, interests, etc. since all this information is in the users profile. As a recommendation, the organization should join a social media marketing strategy. I will suggest to start using Facebook since is the biggest social network that has more active users and is the most well known.