Fun Spot Fun Park Case Study Essay

Published: 2020-04-22 15:25:15
275 words
1 pages
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Category: Amusement park

Type of paper: Essay

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Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater. My wife, Gail, and I didnt know what we were getting into, commented Ron Hart, the owner. We just knew that weekenders coming to the lakes in our rural area represented an untapped market. Today, thousands of visitors flock to Fun-Spot”families, children of all ages, even senior citizens who enjoy strolling through the gardens and arbor.

Theres something here for everyone, Gail Hart said with a smile. Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park! Heres the funny thing, Ron chimed in. We really dont know why weve been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were just lucky. I think its the ambience of the park, Gail added, that has brought so many visitors. We provide a total package of entertainment.

Plus, we try to change our rides and various attractions from time to time. Ron and Gail Hart admitted that making every visitor happy is a priority. That has always been our philosophy, they said. And weve always been able to deliver on that because weve never allowed ourselves to grow too big too quickly. 7. What are three possible emerging conditions that may cause the Harts to develop a downsizing strategy at Fun-Spot? 8. Who comprises Fun-Spots target market?

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