There are various technological improvements that create effective contribution in the globalization of markets and production. It is identified that the use of computers help the companies to adopt globalization and improve its market share in the global market. In computers, the use of the internet helps companies go global and add extra features to their production and operation activities. (2, Conclusion) Through international technology, companies are also able to achieve competitive advantages over national and international competitors in an effective way. (Mobius, 2012) (3, Premise) Globalization provides options of companies to improve their business through enter in the new country market. One improvement in technology related to change in the transportation technology helped the companies make globalization of markets and production. The development of commercial jet aircraft and super fighters and development of ship transportation help companies simplify the trans-shipment from one mode of transport to another. (3, Conclusion) Globalization helps companies to improve its market presence in the global market and introduce new production plants in different countries of the world to provide the right product to the right customers at the right time with the lowest cost (Peng, 2009). (4, Premise)
Globalization provides options of the companies to improve their position to attract or reach the new market and more customers. Technology is helpful for companies to generate global opportunities through attracting global customers for products and services. Changes in the telecommunication and introduction of the World Wide Web help companies connect with the global customers in an effective way and develop the opportunities in order to improve the market. There are various global marketing trends a global company needs to fulfill. The changing demand of customers, changes in advertising media and attraction for global customers are all important. In order to reach this target, global marketers need to target global advertising in order to attract global customers in an effective way. (4, Conclusion)
Through the targeting global advertising for the products and services, companies can also increase its customer base in the international market and can achieve competitive advantages over competitors in national and international market (Shan, 2012). The first premise is an example of inductive reasoning as it is intended only to be so strong that, if the conclusion is different with premises. First premise: globalization impacts on countries economy, administrative, and geographical system, but the conclusion states differences that after the globalization, foreign investors face the high risk of investment in other countries due to the differences in countries administrative, geographic, economic, culture and demographic condition (Swenson, 2005). In addition, deductive argument is thought to be completely guaranteed of the premises truth, which means the conclusion is similar to the premise. Premise 2 is the example of the deductive argument as the premises and conclusion is the same, which the globalization or internationalization contributes into the improvement of technology as international technology reached of the companies that helped companies to achieve competitive advantages.
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