Harley Davidson also fulfills these dreams through their dedication to providing motorcyclists an expanding line of motorcycles, as well as branded products and services to a selected market segment. (Harley-Davidson USA, 2013) ii) Identify two or three of HDs most important stakeholders and discuss whether Harley Davidsons current strategic direction is aligned with the needs of the corporations stakeholders? Please explain your reasoning. Harley Davidsons strategic vision is the delivery of unique motorcycling experiences, as individual as are their customers.
The experiences could be as basic as a Sunday morning coffee, or a full moon beach ride. This corporate passion of delivering unique customer experiences is the core of their strategy and the primary reason for their competitive edge. Since the employees of Harley Davidson are almost all motorcyclists themselves, their commitment to delivering an unforgettable motorcycling experience is the reason for the competitive advantage the company enjoys with a distinctive and innovative legendary motorcycling product line. Harley Davidson customers are a cult.
They are as unique as the motorcycles they ride. The passions of their experiences as bikers have made permanent inroads in the landscape of the United States. They are a part of Americana popular culture. They have inspired rock songs, political frame of references, and have been strategically aligned to a sense of freedom, which is the American symbol. iii) Based on your analysis and findings, what would you recommend to the executives of Harley Davidson? My recommendation to the executives of Harley Davidson would be to inspire an international campaign of freedom.
To launch an international marketing campaign and highlight the individual countries landscapes with passionate riding experiences unique to that country. Because the employees of Harley Davidson are motorcyclists themselves, I would recommend that the corporation employ motorcyclist employees in each of the international companies to work and design a line for each of the individual country markets. The competitive advantage to Harley Davidson has always been about the delivery of unique experiences, the marketing and production campaign in each of the individual countries would succeed if they were able to deliver to that countrys stakeholders an unforgettable motorcycling experience.
References Harley-Davidson USA. (2013). 2014 Motorcycles. Retrieved 08 19, 2013, from Harley- Davidson USA: http://www. harley- davidson. com/en_US/Motorcycles/motorcycles. html Harley-Davidson USA. (2013). Community. Retrieved 08 19, 2013, from Harley- Davidson USA: http://www. harley- davidson. com/en_US/Content/Pages/Community/community. html? locale=en_US&bmLocale=en_US.