The use of design principles applied to the visual elements is like visual grammar. In the background of this graphic, the children are playing and happy in school, at the same time it is like learning to read and write the language of vision because it develop you with a style of expressing visual ideas, this also helps you to become visual poets. Looking for the visual effects of design principles does not have to limit an artists options because it can focus an experimentation and choice making..
The six visual elements which includes: the color, the line, shape, value or tone, texture, volume or form are all display in this image, first we think of the elements as the basic visual material to this art because it is hard to imagine anything visual without the use of one or more of these elements. While, we think of the principles as was to work with and arrange the elements.
See more: what is a narrative essay
Colors are seen within the brain, it is the eyes that have the receptors that tell your brain what you are looking at, in the picture color explain a lot about this company. The color green was exploded in the visual element to shows their possession in Kenya and are the safari of Kenya with color used. Secondly, the lines used in the graphic design shows the border guiding the page layout and the design is shows the picture in a book form. The third thing is the shape which enable this design unique, even in the picture lots of shapes are shown to give you a better understanding about what information its poetry to the audience.
Value or tone are shows who the picture was edited well and contrast at the proper level so suit the eyes of the viewers in Kenya , Safaricom had been there for the nation in it start-up. This was the first GSM Company and they had extended throughout the nation, they had brought lots of programs to the Kenyan people.
This image tells how the company is in the front of the Kenyan people and ready to go extra mines for them, in the picture a boy is standing outside of a school fence with smile which means, Safari com company and on the campus there are lots of students and they are playing and dancing which poetry the services that the company Safaricom render to the Kenyan people.
In another aspects of this graphic Safaricom company is promoting education programs, for those street kids out there who their parents doesnt have the hands to sponsor them in school, the gender aspects have to do with promoting sexual gender equal because this have lead to many kids abuse and Safaricom is here in this picture saying am here for a chance. All these are just tell us how media are involved 95% in preaching polities.
Some of the design principles or design rules are broken by artist for example: Emphasis- says Center of interest. It is about dominance and influence. Most artists put it a bit off center and balance it with some minor themes to maintain our interest. Some artists avoid emphasis on purpose. They want all parts of the work to be equally interesting. Harmony- As in music, complementary layers and/or effects can join to produce a more attractive whole. The composition is complex, but everything appears to fit with everything else. The whole is better than the sum of its parts. Unity- When nothing distracts from the whole, you have unity.
Unity without variation can be uninteresting- like driving on a clear day through Western Kansas on the interstate. Unity with diversity generally has more to offer in both art and in life. Of course some very minimal art can be very claiming and at times even very evocative. Even the simple landscape in this artwork has a powerful effect. Opposition- uses contrasting visual concepts. That same background of this Safaricom advertisement blue sky landscape becomes very dramatic and expressive when a sun builds in the southwest. Principles can grow out of any artistic device that is used to produce an effect on the viewer.
Balancing is one of the most important things because it is the consideration of the visual weight and importance in this image looks. It is the way of comparing the right and left side of the composition. The boy outside the fence is essentially symmetrical and the other students in the shade background, both sides are similar in visual weight and almost mirrored. Because symmetrical balance often looks more stiff and formal, sometimes it is called formal balance. Asymmetrical balance is more interesting, in the picture both sides again are similar in visual weight but not mirrored. It is more casual, dynamic, and relaxed feeling so it is often called informal balance.
Radial balance is not very common but it is like a daisy image as we see in this picture with everything arranged around a center. Rose windows of cathedrals also use this design system too. Of course Safaricom, even though was the first communication company doesnt look stiff and formal because we think of fluttering the company as nation number one for freedom and spontaneity. It is a case of subject matter and symbolism overpowering formal design effects. This Safaricom image can have many meanings and feeling beyond its radiant feeling. People might hate it as telling what they should do with their life and on the other hand, many of us cant help thinking about this great company Safaricom. The extraordinarily textured painted the company. Since we have contemplated those thickly expressed colors and textures with their luscious painterly surface, every other company we see try to become an aesthetic experience filled with fruitful sensations.
Variety is used in this image by elements changes. Repeating a similar shape but changing the size can give variety and unity at the same time. Keeping the same size, but changing the color can also give variety and unity at the same time. In visual composition, there are many ways you can change something while simulate Amorously keeping it the same while the depth is effects, space, projection toward the viewer add interest. Linear perspective in the real word makes things duller and small things brighter, and so on, to make the objects contradict realism. Many artists dont believe in realism even though they could do it if they wanted to. It seems too boring to them. Realism wouldnt be art for some artists. The way the image repetition is of the visual elements is, one is the size variation that can be applied to shape, form, etc. Notice how size can affect how close or far something can appear to be from the viewer.
Example can be the boy in the close view and the rest of the students in a far view. Which one appears closer? Note how size relationships create depth or space in a composition. Children in first grade can already recognize closer and father based on size even though they wouldnt typically use their pictures unless they were motivated to do so.
Repetition can be used on all of the visual elements. If things are repeated without any Shape they can quickly get boring. However repetition with variation can be both interesting and comfortably familiar. Repetition gives motion. While variation can be used with all of the visual elements. See variety above. You can do this with all the elements. Artists do this all the time.
Color saturation, sometimes called color intensity or brightness can also gives a feeling or depth and space. Which of these people are farther away in the image? Most second graders can see this effect when they are asked to look for it. These people create the illusion of depth even though they are all the same size.
When we analyze artwork we often start with visual effects. We notice something happening. Then we try to figure out why it happens. Motion isnt a principle. It is one of those magic effects when a still picture has motion. There are lots of ways to get motion. Motion examples: sometimes it has to do with orientation. A diagonal line is more dynamic than a horizontal or vertical line. Sometimes motion depends on the character of the element itself. A straight line may be less dynamic than a zigzag or a curving line. A blended are may appear to flow
Depth is another magic effect. Illusion and magic are two threads of the same cloth. Example of depth; sometimes the illusion of depth has to do with orientation also, if you want a chair person to appear further away, you can place them higher on the picture plane. Sometimes the illusion of depth depends on the character of the element itself. A warm color can appear to project and cool color can appear to recede, other things being equal. A light tone (value) can appear to project and dark tone can appear to recede.
We can define semiology or semiotics as the study of signs. We may not realize it, but in fact semiology can be applied to all sorts of human endeavors, including cinema, theatre, dance, architecture, painting, politics, medicine, history, and religion. That is, we use a variety of gestures (signs) in everyday life to convey message to people around us. We should think of messages (or texts) as systems of signs, e.g., lexical, graphic, and so on, which gain their effects via the constant clashes between these systems. For example, the menu we consult in a restaurant has been drawn up with reference to a structure, but this structure can be filled differently, according to time and place, e.g., breakfast or dinner (Barthes, 1964, p.28).
The goal of semiological analysis is to identify the principle at work in the message or text, i.e., to determine the rhetoric or the grammar trying together all the elements.
We get a sense of how language works as a system (Barthes, 1983, p.58) if we think of language as a pair of axes or two planes of metal activity, the vertical plane being the selective principle (vocabulary) and the horizontal dimension being the combinative principle (sentences0. For example, we might select items (words) from various categories in the vertical (associative) dimension, such as kitten, cat, muggy, tom, puss, mouser, sat, rested, crouched and so on, and link them in the horizontal (combinative) plane to formulate statements like the cat sat on the mat. Motivated signs are iconic signs: they are characterized by a natural relation between signifier and signified.
A portrait or a photograph is iconic, in that the signifier represents the appearance of the signified. The faithfulness or the accuracy of the representation-the degree to which the signified is re-presented in the signified”is an inverse measure of how conventionalized it is. A realistic portrait (painting) is highly conventionalized this means that to signify the work relies on our experience of the sort of reality it re-presents. A photograph of a street scene communicates easily because of our familiarity with the reality it re-presents. It is important to recognize that in signs of high motivation, the signified is the determining influence, and in signs of low motivation, convention determines the form of the signifier.
Finally, after intruding into this design principles and element used to convey information to the viewer, I will conclude by saying the safarcom GSM Company involve themselves in the life on the Kenyan to protect them but at the sometime media is put in front to shows politics. Safaricom choose this graphic because it explains a lot about the Kenyan cultural society.
Barthes, R. (1964). The structuralize Activity. From Essais Critiques (winter) p. 82-88 Fiske, J, (1982). Introductions to communication. London:
Methuen. Jacobson, R. (1960). Linguistics and poetics. In style in language, (ED.) pp.260-265 Williams, R. (1976). Structural. In key words. London; Fontana, pp. 253=59