2- Audience relevance: I would venture to guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their closet right now. -Central idea: The Nike brand is a well-known household name because the companys founders were able to capitalize on a logo paired with celebrity sponsorship and representation.
4- Credibility statement: I personally, own a closet full of Nikes, but it is only through my studies as a graphic design major that I have come to truly appreciate the value of the Nike logo & branding. Preview statement: In the next few minutes I am going to share with all of you how Nike was started and how the founders were able to expand their image with its genius logo and continued celebrity support. The dedication of two very special men has led to over a half century of success. The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon.