Parle Products Essay

Published: 2020-04-22 08:25:15
341 words
2 pages
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Category: Confectionery

Type of paper: Essay

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The intent was to spread Joy and cheer to children and adults alike, all over the country with its sweets and candies. * The company knew that it wouldnt be an easy task, but they decided to take the brave step. A small factory as set up in the suburbs of Mumbai, to manufacture sweets and toffees. * A decade later it was upgraded to manufacture biscuits as well. * Since then, the Parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. * Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

An In-depth understanding of Indian Consumer Psyche has helped parle evolving a marketing philosophy that attracts Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and loving kids. The great taste of of taste and nutrition is consistent with every pack on the store shelves, even today. The value for money allows people from any classes or play groups to enjoy parle products to the fullest. Parles Business Strategy Keys towards Strategic planning 1. Vision: preferences, the parle group have grown on full strength ever since its inception.

For ulfilling its vision they do every batch of biscuits and confectioneries and thoroughly checked by experienced staff using the most modern equipment hence ensuring the same quality across the nation and abroad. 2. Mission: Hindustan ke taakat for more than 65 years of age Parle has remained part of lives of every Indian. From north to south parle-g has nourished, strengthened and delighted millions. For some it may be a meal substitute but for some it can be a nourishing snack too. It is really much more than a biscuit brand as it is patronized by all. Little wonder than why is it the largest selling biscuit brand in the world.

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