An In-depth understanding of Indian Consumer Psyche has helped parle evolving a marketing philosophy that attracts Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and loving kids. The great taste of of taste and nutrition is consistent with every pack on the store shelves, even today. The value for money allows people from any classes or play groups to enjoy parle products to the fullest. Parles Business Strategy Keys towards Strategic planning 1. Vision: preferences, the parle group have grown on full strength ever since its inception.
For ulfilling its vision they do every batch of biscuits and confectioneries and thoroughly checked by experienced staff using the most modern equipment hence ensuring the same quality across the nation and abroad. 2. Mission: Hindustan ke taakat for more than 65 years of age Parle has remained part of lives of every Indian. From north to south parle-g has nourished, strengthened and delighted millions. For some it may be a meal substitute but for some it can be a nourishing snack too. It is really much more than a biscuit brand as it is patronized by all. Little wonder than why is it the largest selling biscuit brand in the world.