Proposal for Jamba Juice Essay

Published: 2020-04-22 08:25:15
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Executive Summary

This proposal discusses the benefits of bringing Jamba juice into Palm Beach Internationals (PBIA) Terminal M. Opening a Jamba Juice franchise in Terminal M will help maximize PBIAs profits and also give the customers an overall better experience.

Proposal to Bring Jamba Juice to Terminal M

Jamba Juice is a great option for the travelers that want to enjoy our in dining experience as they await their flight. Also, for those travelers running behind and need a quick bite to eat they can carry on board. PBIA needs to give those travelers the option to have the ability to find healthy options on the go.

Environmentally Friendly

Jamba Juice is aware of the environmental changes that have been occurring over the years. Society has been slowly creating a more environmentally friendly lifestyle. Since society has changed their outlook on the environment, so have we. Our company is careful when picking certain products, because we understand the impact we have on the environment. Jamba has been working with a variety of organizations examining alternative options for removing polystyrene and other waste from their waste stream, expanding their use of more sustainable packaging, and managing energy consumption (JambaJuice,2012).

Benefits of having a Jamba Juice

Along with being a healthy company, we also give our customers our best service. Considering operating in an airport, our customers will always be on the go. Our order system times the employees and alerts when they have passed three minutes on one order. The system is a great way to keep the flow of people moving, and creating shorter lines. Shorter lines tend to attract more people, especially those in a hurry.

Commitment to Palm Beach County

At Jamba Juice one of our main priorities is to be able to give back to the community. Our commitment with Palm Beach county is to interact as much as possible with the residents, by providing opportunities to learn about the beneficial factors of nutrition. Opening our store in terminal M would give the palm beach community options for employment opportunities they can grow in.


Jamba Juice is pleased to hear about the new renovations at the Palm Beach International Airport (PBIA). We have been informed the PBIA will be creating the new Terminal M. We would like to propose opening a Jamba Juice in Terminal M as a healthy juice and snack bar for the passengers.

Jamba Juice is always looking for exciting new opportunities to share its deliciously healthy and refreshing meals with more customers. Along with smoothies we will provide PBIA customers with tasty bites, fresh-squeezed juices, coffees and teas and frozen yogurt whirls. Jamba Juice is healthy made simple â„¢. We believe its uniqueness as a healthy alternative to other restaurants is a sure way to enhance the overall experience of PBIAs travelers.

The smoothies and baked goods are the perfect travel meal. It is the on-the-go, better-for-you option. The customers we so easily please are the ones living in a fast paced environment, such as those frequenting the PBIA. While our service is fast, there is also the beneficial factor of being able to finish your meal while waiting to board, or bringing it along without having to worry about a mess. Jamba Juice firmly believes that employee satisfaction ultimately leads to gaining customer satisfaction.

Within the proposal we will discuss the time needed to setup Jamba Juice in Terminal M. If you accept the proposal our architect, Lippincott, will provide a floor plan for your review. We did however provide measurements for the terminal within the proposal.

In the following pages we will cover the costs of setup, a specific work plan, and our qualifications.

Is Jamba Juice the Right Opportunity for Us?

Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreadsâ„¢, frozen yogurt, and a variety of baked goods and snacks. These will fulfill your travelers taste variations, comply with the environmental standards and give back to the Palm Beach County community. PBIA should provide its travelers with a business that offers them fresh and nutritious ingredients, excellent speedy service and provides travelers with a healthy set of fiber values. Jamba Juice has great customer service that provides enviromentally friendly on-the-go meals and smoothies.

Benefits to the Travelers

Travelers that have very little time to spare before, in between, or after flights can be confident that Jamba Juice will provide quick, tasty, nutritious, and exotic meals and beverages for any mood or season. Jamba Juice is a lively restaurant where individual travelers can grab a nutritious smoothie with an incredibly tasty meal or dine in a colorful, upbeat, vibrant environment with fellow Jamba Juice customers.

Our, one of a kind, restaurant chain prides itself on friendly energized customer service, 100% fresh ingredients, nutrition and customer satisfaction. Jamba Juices mission statement is to be the leading healthy lifestyle brand offering consumers great-tasting and better-for-you products (Jamba Juice 2012) and continued satisfactory service to new and preexisting customers. We provide a menu focused on the health of our consumers with a variety of smoothies, light flavorful sandwiches, tasty bites, hot beverages, fresh-squeezed juices, boosts, shots and yogurt. We have a variety of taste buds we need to meet. Below, are a few selected products that represents our variety of flavor.

¢ Caribbean Passion® Smoothie- Strawberries, Peaches, Passion Fruit-Mango Juice and Orange Sherbet

Mega Mangoâ„¢ Smoothie- Strawberries, Exotic Juices and Mangos

¢ Apple N Greensâ„¢ Smoothie- Apple-Strawberry and Green Vegetable Juices, Peaches, Mangos and Bananas

¢ Orange Carrot Karma Smoothie- Orange and Carrot Juices, Mangos and Bananas

¢ Southwestern Chicken Chorizo Breakfast Wrap- Scrambled Egg Whites, Chicken Chorizo, Spiced Corn, Black Beans, Cheese and Zesty Salsa

Fresh Banana Oatmeal- Ripe Bananas, Brown Sugar and Steel-Cut Oatmeal

¢ Brie, Apple & Sweet Fig Sandwich- Brie Cheese, Apple Pieces and Fig Spread on Sliced Raisin Bread

¢ Blueberry Pomegranate Peaks Whirlnsâ„¢ Frozen Yogurt- Nonfat Tart Frozen Yogurt, Pomegranate Juice and Blueberries

¢ Chocolate Strawberry Temptation Talbott Teasâ„¢- Strawberries and Dark Coca

Benefits to the Environment

Jamba Juice has recently enhanced its comprehensive eco-sustainability strategy by forming a strategic relationship with the Global Green USAs Coalition of Resource Recovery, an industry working group dedicated to accelerating waste diversion programs (?). This alliance means we will have the support we need to reduce waste and energy intake plus increase the use of more environmentally friendly materials.(?) Susan Shields, senior vice president and chief innovation officer at Jamba Juice Company, stated that, Whether supporting the expansion of gardens through our grant program, reducing waste through composting and recycling initiatives, or exploring the use of new materials for our cups, Jamba is committed to finding innovative and meaningful ways to support the health and wellness of the neighborhoods in which we live, work, and play.(?)

Jamba Juice is dedicated to becoming more environmentally friendly at all locations and is teaming up with the best to make sure the job gets done right. We have been working on a number of things and trying different programs. Lily Kelly, Director, Global Green USAs Coalition for Resource Recovery says, There is a rapid movement toward more sustainable solutions for product packaging, in particular persistent waste streams, such as polystyrene, that are not commonly recycled. With this program, Jamba is not only improving the recoverability of its own product packaging, but raising the bar for their restaurant industry peers and spurring them to do the same(?).

Benefits to the Community

Jamba Juice is an active part of the community and offers support, solutions and help when needed. We provide the community with sponsorships, scholarships and support for charities or other community events. All of our efforts have a positive healthy influence on the community and Palm Beach County. Local farmers, producers and distributors will also benefit from Jamba Juices operation in terminal M.

Jamba is a proud sponsor of Team Up for a Healthy America in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved. Jamba Juice sponsors the National PTA to create and fund a year-round school fundraising opportunity. This program is called the Jamba School Appreciation Program (JambaJuice 2012).

Palm Beach County farmers, producers and distributors can provide just about all of our materials. We use 100% real fruits in the majority of our products, low fat milk and whole wheat loaves of a variety of bread. We are positive that Palm Beach County farmers will meet our expectation for excellent quality fresh fruits and vegetables and provide natural products. Local distribution will be used for efficiency and to cut costs.

Statement of Qualifications

The Palm Beach International Airports, (PBIA), Terminal M would greatly benefit from Jamba Juices business. We are dedicated to providing superior service and products to our customers. Throughout the past years, Jamba Juice has been acknowledged with numerous awards and recognition for its outstanding service and products. Jamba Juice has been awarded the following:

Workforce Award The National Restaurant Association, Educational Foundation and Coca-Cola 2004 Silver Health at Workâ„¢ The Bay Areas Healthiest Employers for the Second year- 2012 First MenuMasters Healthful Choice Menu Masters 1999

PBIA would benefit from Jamba Juice because we have the qualifications to raise revenue in the terminal. Our qualifications include: experience, great personnel, and commitment to our customers. Jamba Juices long-term success proves we our a safe investment for PBIA.


Jamba Juice has been operating for twenty years, and has expanded internationally. Jamba Juice founder, Kirk Perron, opened his first store in 1990 in San Luis Obispo, California. The large success from one store has led to 752 others. Our sales for 2011 were $263 million, marking an increase in revenue by 15.3% from the year before.

Jamba Juices other locations include Canada, South Korea, Bahamas, and Philippines. In the United States there are 310 corporately owned stores, 442 franchises, of those 10 are international. Indeed, Jamba Juice continues to expand, and awaits the opening of 28 new stores scheduled for this year around the United States.

Although we are a franchise and this will be our first experience, we are confident in performing the necessary duties to create a successful business. Whenever there is a new Jamba Juice franchise planning to open, Jamba Juice requires one of their operating partners or general managers to attend the stores opening for six weeks full time. He/She provides a unit training program that will teach the staff the day-to-day operations. In addition to Jamba Juices training program, there is also an orientation program.

The orientation program encourages the workers to take advantage of Jamba Juices support center involving areas such as marketing, real estate and development, and IT and supply chain. The support center is vital for a successful franchise. Below are some of the many benefits the supply center provides;

Access to a strong relationship Jamba Juice has made with vendors. This means our franchise will have already negotiated volume discounts that will create savings. In turn we will increase revenue for both parties, by keeping our costs low. The Region Franchise Manager (RFM) supports our franchise by aiding us in our operations and practices. RFM guarantees we are working at our full potential by creating regular visits to our franchise. RFM also markets for all the franchises. This will keep our marketing expenses very low.


Our personnel must meet minimum requirements to work at our store. In order to be a general manager the employee must have a bachelors degree or significant experience leading alike companies. We keep our staff motivated by having a great team member program. This includes benefits, lots of coverage for a low price, and a 401(k) program.

The staff at Jamba Juice is always vibrant. We look for employees that love Jamba Juice and enjoy the work. It is our carefully selected staff that makes Jamba Juice great.

At Jamba Juice, we always talk about how our brand comes to life through its people. The success throughout our stores is a perfect demonstration of the importance of empowering every team member to take ownership in achieving our companys goals. By providing the right tools and having fun with our training programs, we can help our team members deliver a wow experience for our customers every time. says CEO Paul Clayton.

Our high standards for quality employees guarentees that customers have an above satisfactory visit to Jamba Juice. We are aware of the importance our experience has on the travelers opinion of PBIA. We are confident our staff will only add value to their time at the airport.


Jamba Juice believes the quality of their products is directly related to their customers and employees satisfaction. Therefore, we are always operating at our fullest potential. Our employees feelings towards their workplace plays a vital role in customer satisfaction. We have gathered a few comments employees and customer have said about our business.

At the time, Bradley was training to be store manager at a local Jamba Juice. It is employees like him that truly bring a great experience to the customers.

I love working at Jamba because my hard work and passion never goes unnoticed. I truly feel that Jamba has invested in me and cares for my personal and professional development. Im lucky that I have a company I love going to work for. The vibe, from the Support Center team all the way
down to the part time team member, is one of support. We are all in this together, and it truly feels like that.

Below is a customer who appreciates Jamba Juices healthy nutritious meals, and their low prices compared to fast food restaurants.

When I first tried Jamba Juice I was drinking them as a snack or in addition to my lunch or breakfast. This was a mistake. Jamba Juice, I soon realized, is definitely a meal. And whats great is that now they have a smaller size (sixteen) for those days when you dont feel hungry enough for a full 24 ounces. I have noticed a lot of people complaining about the price of a Jamba Juice smoothie, but when you think of your smoothie as breakfast, lunch or dinner it really is pretty cheap (especially for fast food).(

Architecture and Design

Jamba Juices facilities was designed by Lippincott. Lippincott was founded in 1990. Their first project was creating a central theme to portray Jamba Juices commitment to healthy living. Lippincott is responsible for designing our interior and exterior architecture, communicating our brand to customers, anticipating customer flow and our menu system.

Lippincotts Customer Experience Mapping (CEM) technique allowed customers a to feel that wow affect when inside Jamba Juice. CEM uses architecture to encourage impulse purchases, menu comprehension and a healthy food setting.

Through the CEM technique, Lippincott created three macro-themed design concepts. Health and wellness, guilt-free pleasure and energy-on-the-go are the main subjects Jamba Juice was founded on. When executing the macro-theme, Lippincott depended on millwork, colors and material, fabrics and environmental themes to express our vision.

Our carefully designed stores are also leading roles that helped us reach success. We believe PBIA travelers will be drawn to our store because of vibrant colors and intuitive design.

Spacing Requirements

Jamba Juice offers different spacing options depending on the type of store that is being opened. There are the traditional stores which need 1,200 to 1,400 square footage of spacing. Then, there are the smaller formats, or the non-traditional venues, these can be set up within 180 to 230 square footage. Depending on the final measurements of PBIAs Terminal M we can then decide which is more appropriate.


After 20 years of service and revenue reaching $263 million at the end of 2010 fiscal year, we are confident in the success we can bring to Terminal M. Our wide variety of fruit smoothies and hot meals will provide an easy on-the-go healthy alternative to any fast food chain for your PBIA travelers. Our long standing organization is an example of our ability to run a successful franchise in your airport. We will be looking forward to a response once you have reviewed our proposal. Thank you for your time on our behalf. Please feel free to contact us at any time using our direct line (786)863-7007. Request to speak with these indviduals Jessica Aiello, Maria Nieto, Starr Fain or Reinaldo Valles. They are the leaders behind this business venture. Also, if there is a need for clarification we will be happy to send any absent information over.

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