¢ Cleanliness of the restaurant premises and fast efficient service by the staff. ¢ Rapid expansion strategy using the franchisee concept to tap the regional markets. ¢ Strict control of the over the franchisee operations and management right from the site selection to establishment and starting up of the restaurants. ¢ Well-trained and experienced staff committed to training and assisting the franchisees as part of company franchise program. ¢ Black Angus Beef Burgers charbroiled and grilled to perfection with variety of toppings is one of the USPs of the company.
Weakness: ¢ Declining market share with other big brands playing a dominant role. ¢ Weak brand positioning and brand awareness ¢ Low control over franchisees at later stages of operation ¢ Slow growth of revenue Opportunities ¢ Brand development and brand positioning creating an awareness among the consumers ¢ Tapping the overseas market ¢ Promoting healthy alternatives to attract the health conscious segment of the consumer base. Threats: ¢ Competition from big brands and other upcoming eateries and joints ¢ Growing awareness of the consumers to healthy eating habits.