The FHM magazine Essay

Published: 2020-01-07 18:40:11
490 words
2 pages
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Category: Magazine

Type of paper: Essay

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The FHM magazine is aimed at men so it portrays men in a positive way. The purpose of the piece is to entertain and uses a lot of sarcasm to do this to make the reader laugh. The format is very informal and chatty like, to make it more appealing to the reader. A lot of concrete nouns are used such as fire lawnmowers sport whiskey these all are field specific lexis and put across the stereotype of men in general. Also words such as score which are abstract nouns and field specific lexis and relate back to the stereotyped man who likes sport, drinking fire etc.

Men is also a collective noun showing they are all together as one, and that they are very powerful. A firm handshake also backs up this statement about men being represented as being powerful and the dominant ones in society. In the article there is a lack of pronouns and Men/ man is also used in place of them referring to men as a whole group making them stronger and more powerful so therefore representing them in a very positive way. There are a lot of 2nd person and 3rd person pronouns.

The 2nd person pronouns such as you make the article direct to the reader and that its them who it is talking directly too, therefore making the reader feel more involved and making it more entertaining. A lot of adjectives and adverbs are used to again promote more power in men and represent them as being very dominant. First and When are adverbs of time showing power over actions like commandments and that men are in control also unwittingly and firm are pre modifying adjectives, which shows power fronting the adjective firm making it more important, just like men are being represented as being more important.

A lot of verbs are used to describe the manly actions that all men do, wrestle drive sharpen drink wander this categorizes all men and that they all do the same behaviour so represents the stereotyped man. Should is a modal auxiliary and a lot of other auxiliaries are used to put across the idea of commandments and that men are giving the commandments as they are in control, again being a positive representation of men.

The fact the article is called The 10 commandment of man refers to a religious outlook of the ten commandments in the bible which everyone lives by, saying that these commandments are very important and that everyone should live by them. Rhetorical questions are also used to make the reader feel more involved in the piece and to draw them in. Overall men are represented in a very positive way as the audience is aimed at men. The piece portrays men as the more powerful dominant one and that they are more important than anyone else. Making the male reader feel good and entertain them with the sarcastic funny comments.

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