It means that the future success of a person mainly depends on his ability to use language and to communicate effectively not only within organization/company, but also across cultural boundaries. Nevertheless learning how to communicate effective isnt limited only to one organization, because, for example, learning cross-cultural communication suggests how cultural traditions and patterns are understood and how cultural values may affect the process of communication.
Learning effective communication is nowadays necessity, not only an option. Lots of spheres are influenced by communication involving, for example, health care providers, businesses, educational institutions, social service agencies and non-governmental organizations. Modern world recognizes and appreciates the role of language that is played in developing communication beyond cultural boundaries. Studying of effective communication will help to achieve goals within and outside the native country. (Managing Communication)
Understanding how to communicate effectively will help to promote creating smoothly working project teams; responding to customers, clients, and markets; living and working in a culturally diverse world. Effective communication skills are really important as well as learning of cultural customs and traditions of the country, because they will assist in better companys performance either in domestic or international market.
In a modern swiftly changing world people and cultures are circulating and interacting as at a really dizzying speed. Those people who know how to use language and how to communicate effectively have a crucial advantage over others. As it was mentioned, communication is the greatest luxury given to people. (Managing Communication)
Managing Communications. (1996, August). Peace Watch, 2, 5, 1-2.